Life in and around Madison, Wisconsin, requires a vehicle that can adapt to anything our distinct four seasons throw at it. From navigating a sudden lake-effect snowstorm on the Beltline to heading out for a sun-soaked afternoon at Olbrich Park, your SUV needs to be a steadfast partner for every journey. As a dealership with deep roots in the Madison community, Zimbrick Nissan understands the unique challenges local drivers face.
When you’re ready for a new vehicle, figuring out what to do with your current one is a critical first step. For drivers throughout the Madison area, this decision has a major impact on their budget. Whether you're eyeing a new SUV for trips to Devil's Lake State Park or a fuel-efficient sedan for your daily commute on the Beltline Highway, the value you get for your trade-in lays the financial groundwork for your next vehicle purchase.
Deciding how to pay for your next Nissan is just as important as choosing the right model to handle a winter commute on the Beltline or for a summer trip to Devil's Lake State Park. The choice between financing and leasing can feel complicated, but understanding the key differences will light the way to the best option for your budget and life in Southern Wisconsin.
The 2026 Nissan LEAF sports some of the latest innovations in performance and design, making it a force to be reckoned with in its class. With its distinct stylings, standard safety suite, and sporty performance capabilities, it's no wonder why people from all over are flocking to get their hands on this new Nissan car. The best place to get a look at the new Nissan LEAF is at our dealership, but you can get all the details in this model overview.
If you're the go-anywhere, do-anything type, the 2026 Nissan Kicks is the road companion you've been looking for. Finding weaknesses is no easy chore when you're looking at this CUV. Don't miss out on the best features of the Nissan Kicks. Continue reading our model overview below.
As a dealership group that has served the Madison community since 1965, Zimbrick Nissan understands the unique demands of driving in Southern Wisconsin. Our long history, detailed on our About Us page, provides us with deep insights into what local drivers need, from navigating snowy streets in Sun Prairie to commuting on the Beltline. This guide is built on that experience, offering practical advice to help our neighbors find the perfect Nissan for their lifestyle.
Author: Zimbrick Nissan Team
As a fixture in Madison for over half a century, Zimbrick Nissan has grown alongside this city, navigating the twists of John Nolen Drive, the lake-studded routes near Lake Mendota, and the ever-busy E. Washington Ave. Our neighbors aren’t just customers—they’re the folks we see at farmers’ markets on Capitol Square, parents cheering at Sun Prairie’s youth soccer games, and commuters braving 151 in a snowstorm.
For Nissan drivers across Madison and its neighboring communities, from Sun Prairie to Janesville, routine vehicle maintenance is more than a simple chore—it is a critical investment in your vehicle’s safety, durability, and long-term value. The quality of care your Nissan receives directly impacts its performance on roads like the Beltline or I-94, how well it withstands Wisconsin's demanding seasons, and whether you remain protected under your factory warranty.
Nissan has always prided themselves on innovation, but the 2026 Frontier redefines what makes a great truck. Form meets function in this new pickup, ensuring it will make the kind of lasting impact you want. If you're interested in a full rundown of the new Nissan Frontier, keep reading.
If you're starting your search for a 2026 Nissan Rogue, this is a great place to begin your research. Casual drivers and car enthusiasts alike have found their match in this CUV. Looking for the scoop on the new Rogue? Keep reading this overview.